Why BloomCare Was Started
Healthcare Was Never Meant to Feel This Fragmented
BloomCare™ was created after years of seeing the same care gaps appear across emergency medicine, virtual care, hospital-at-home, remote patient monitoring, care management, precision diagnostics, and clinical operations.
Patients often receive excellent care during appointments, hospitalizations, or procedures. But too often, the support becomes fragmented once they return home. They are left trying to manage medications, understand discharge instructions, coordinate follow-up appointments, monitor symptoms, navigate specialists, communicate with caregivers, and identify warning signs on their own.
For many patients, deterioration does not happen all at once. It happens quietly between visits:
- A patient gains weight for several days before a heart failure exacerbation.
- A patient misses medication refills because of cost or confusion.
- A patient with COPD notices worsening shortness of breath but waits too long to seek help.
- A caregiver becomes overwhelmed trying to manage appointments, prescriptions, and symptoms.
- A recently discharged patient does not fully understand what changed after hospitalization.
By the time these patients reach urgent care, the emergency department, or the hospital, the opportunity for earlier intervention may have already been missed. BloomCare was started to help change that.
The BloomCare Mission
To help practices deliver proactive, whole-person, RN-led care that identifies risks earlier, supports patients between visits, and strengthens continuity across the healthcare journey.
Our Approach: BloomCare exists to fill the space between provider visits with proactive, RN-led, technology-enabled support. We help practices extend their care infrastructure so patients are monitored, educated, supported, and escalated earlier when concerns arise.
Deeply Personal: The need for this level of support became even clearer through personal family experiences with diabetes, cancer, and congestive heart failure. These were conditions that required ongoing education, medication support, symptom awareness, care coordination, caregiver involvement, and timely access to care.
Many of the services BloomCare provides today are the services families often wish they had earlier: someone checking in, someone helping explain next steps, someone watching for deterioration, someone helping coordinate resources, and someone helping patients and caregivers feel less alone.
BloomCare was built for patients who need more support, caregivers who need guidance, and healthcare practices that want to deliver better longitudinal care without building the entire infrastructure alone.
Founder & Nurse Operator
Meet Heena Murray, RN, BSN
Founder & Chief Executive Officer, BloomCare™
“BloomCare was built from what I saw patients and families needing again and again: proactive support, better coordination, earlier intervention, and care that sees the whole person.”
Heena Murray, RN, BSN, founded BloomCare after more than a decade of experience across emergency medicine, virtual care, hospital-at-home programs, AI-enabled remote patient monitoring, precision diagnostics, quality improvement, care management, and digital health operations.
Her career has focused on building scalable clinical workflows, improving patient journeys, supporting distributed care teams, strengthening quality and compliance, and helping healthcare organizations operationalize innovative care models.
Frontline Experience: Working on the front lines in the emergency department, Heena saw firsthand the pain points and care gaps that exist in the healthcare system today. Many patients arrived in crisis after their symptoms had worsened over time. Some needed hospitalization not because their conditions were impossible to manage, but because earlier support, monitoring, education, or care coordination was missing. This shaped her belief that healthcare must move from reactive care to proactive, connected, longitudinal support.
Digital Health Operations: Later, Heena’s work in virtual care, hospital-at-home, AI-enabled remote monitoring, precision diagnostics, and clinical operations showed how nursing, technology, analytics, and structured workflows can be used to support patients more effectively outside traditional care settings. BloomCare brings those lessons together into one care infrastructure model designed for modern healthcare practices.
Professional Expertise & Leadership Core
A decade of workflow engineering, standardized clinical operations, and dedicated healthcare delivery.
10+ years of progressive nursing and clinical operations leadership
Experience across emergency nursing, virtual care, hospital-at-home, precision diagnostics, AI-enabled monitoring, and value-based care
Built and supported scalable clinical workflows for distributed care teams
Supported national virtual care and hospital-at-home operations
Helped operationalize AI-supported monitoring and escalation workflows
Experience in quality governance, compliance, SOP development, and workflow standardization
Background in care management, population health, patient navigation, and digital health operations
Strong foundation in patient advocacy, escalation management, and whole-person care
A Deeply Personal Commitment
BloomCare is also rooted in Heena’s personal experience watching family members navigate diabetes, cancer, and congestive heart failure. These experiences reinforced the reality that patients and families often need more than appointments — they need education, reassurance, access, monitoring, care coordination, and someone helping them connect the dots. Many of the services BloomCare provides today are the services families often wish they had earlier: someone checking in, someone helping explain next steps, someone watching for deterioration, someone helping coordinate resources, and someone helping patients and caregivers feel less alone.
Not Your Average Care Management Company
A Whole-Person Care Infrastructure Built Around Patients, Families, and Practices
BloomCare is not a traditional care management company focused only on monthly check-ins. BloomCare is a comprehensive RN-led infrastructure built to fill care gaps, not simply complete tasks.
Our model helps healthcare practices support the whole patient between traditional clinic appointments through chronic care management, remote monitoring, behavioral health screening, transition support, integrated care programs, BloomAccess™, analytics, and structured clinical escalation workflows.
By bringing healthcare systems out of traditional reactive methodologies and directly into patient homes via technology-enabled workflows, we create a continuous layer of safety and validation for families navigating complex longitudinal medical journeys.
Whole-Person Care
BloomCare looks beyond diagnoses. We capture medication adherence, nutrition, mobility, behavioral health, social barriers, caregiver needs, lifestyle, symptoms, disease progression, and patient goals.
RN-Led Infrastructure
Our workflows are built around experienced Registered Nurses who understand clinical risk, patient education, care coordination, documentation, and operational escalation.
Technology Supports People
AI-assisted workflows, analytics, automation, and remote monitoring help nurnes work more efficiently while keeping human review and clinical judgment at the center.
Earlier Risk Identification
BloomCare uses continuous tracking layers to catch clinical changes earlier — before small operational concerns become avoidable urgent care visits or hospital readmissions.
Integrated Care Programs
BloomCare supports medication management, nutrition, movement, behavioral health, wound care, and caregiver support as part of one connected care model.
BloomAccess™
Gives eligible patients a rapid pathway to same-day virtual provider visits, medication support, referrals, labs, imaging coordination, and post-discharge follow-up.
Support for Families
Caregivers are the backbone of chronic care. BloomCare helps educate, support, and connect caregivers when authorized so they are not left navigating care paths alone.
Partnership, Not Outsourcing
We function as an extension of your provider practice, aligning with your existing clinical workflows and supporting your care plan authority seamlessly.